ASUS strengthens pan India retail strategy with the launch of Exclusive Store in Bengaluru

Bengaluru: As a step towards strengthening the brand’s retail footprint across the country, ASUS India, Taiwanese tech giant  announced the launch of an exclusive store in Bengaluru. The store is set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as VivoBook, ZenBook, Zenbook-Flip, desktops, and Republic of Gamers (ROG) laptops.Located at the heart of the city, the new exclusive premium store is spread across 550 sq. ft.

Talking about the expansion, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Karnataka being an important market for us, the inauguration of the new brand store in Bengaluruwill playa pivotal step towards empowering consumers across different regions of the country with aunique experience of our latest innovation.With a strategic retail expansion approach, we will continue to create more interaction and new touch points for our users.”

The new outlet takes the mark of the brand’s 10th store in Bengaluru and 17th in Karnataka. The store features innovative demo zones to offer a premium experience and service to the consumers. They will create an interactive journey for the consumers by providing them witha first-hand feel of some of the most advanced and brand’s latest gaming and lifestyle products, ranging across PCs, desktops, and a wide range of accessories.

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