At Eventlope, we believe being uncompromising is our bench strength – Neha Mathur

Arijit Bose

Lucknow: Eventlope sounds like Envelope spelt wrongly, but the brains behind the venture have chosen the name after due consideration. Helmed by Neha Mathur and Prasoon Mathur the company has in a short span of time made a mark in the event management space.  The name comes from EVENT & Envelope, as whenever any event happens or an envelope gets opened the magic and happiness and joy gets unfolded says co founder Prasoon Mathur.

Mathur says that Eventlope is a woman owned company with a vision to change the event space in the Hindi heartland. It is a Lucknow based Event Management Startup which is incubated with Amity University Lucknow from the year 2021.  A company founded in 2019 by Neha Mathur & Co-founder Prasoon Mathur it comprises of a young and dynamic team of enthusiastic event planners and organizers for organizing various Social, Corporate, Personal and Public Events from planning to execution.

They take care of all aspects which include – Venue, Permissions, Artists and Complete Onsite Management.

Part of the vibrant team are Neha Mathur (Founder), Prasoon Mathur (Co-Founder), Madhur Srivastava (Marketing Head), Ayush Srivastava (Technical Head), Pratik Shukla (Creative Head) and Hritik Tewari ( Content Writer)

Founder Neha Mathur speaks to The Lucknow Tribune. EXCERPTS

Q:- How was EventLope Born?

A:- Being a science student, everyone expects you to become a doctor. But after completing my 12th from PCB, I (Neha Mathur) did my graduation in Literature B.A-Hons (English) from Amity University Lucknow from 2016-2019. During college, I was a part of organizing many events & found it very interesting & creative. During my final year in college, I took a decision to start my own event management company which was later joined by my brother and now, together we both are running this Event Management Company in Lucknow. After my Graduation and me starting the company, I did my Post Graduation diploma in Events, PR & Media from NAEMD Noida from 2019-2020

Q:- How have you seen yourself grow?

A:-  Everyone says, to start a business you have to invest a lot, but that’s not true. We had only invested a bit I can say maximum of 3000 INR to start this business and in the first year our turnover was 2lakh. I Know this is not a lot but being a start-up we did inauguration work, birthday decor, engagement whole function. For us it was a great start, but this pandemic hit everyone very hard and effected all the industries. The ones which are most effected are: Event Industry & Entertainment Industry. We decided to not lose hope & introduce everyone with this #NEWNORMAL. Hashtag New Normal was to introduce everyone to Virtual Events. As many Old age people, Physically Disabled people are not able to attend many events so we planned a Pan India level event VIRTUAL PAGEANT 2020 which underwent three rounds, proper ramp walk training and in the finale, ramp walk was done, Super Models were the judges & overall it was a successful event and even the elders took part in this event. Winner was from Singrauli, Madhya Pradesh and First Runner was a mother. We also did many Webinars, conferences, live sessions, unplugged nights, DJ nights, donation drive etc.

Now, we can say most people know What Eventlope is. When people call us we got introduced by EVENTLOPE. In Amity we get invited as a speaker and to give orientation about our work in the field and to inspire the youth to enter into this new and evolving industry.

Q:- What were the challenges you faced during the pandemic?

A:- During the  lockdown we faced a lot of challenges, our initial challenge was to stay motivated & to keep our team motivated to keep working & to not lose hope, because if any of us lost any hope then we cannot work. Second, no income was being generated so we had to deal with that as well. Next and major challenge was in doing virtual event because in offline events you can engage with the audience easily and can do branding and marketing more easily but in virtual events engaging with audience is not that easy and that too maintain the attention of the someone is joining someone is leaving, network issues, artist don’t get that much appreciation, there will be a lack of communication and many more. But even after a lot of problems & challenges we are still working and growing good.Year 2019, was a good start for us. But this pandemic has created a tough situation for all and especially for the event industry where social gatherings are not allowed. Events, meetings, conferences have started to be held Virtually. We decided to Introduce everyone with the #New Normal and organised many virtual events & webinars. We also organized a Social Drive and Cloud Kitchen during this pandemic.

Q:- What makes you unique in this cut-throat & competitive market?

A:- Being youngsters no doubt we have more creative ideas. No matter what we don’t compromise with quality. We customise as per client’s demand. We clear all the payments maximum by end of the event, we never do cost cutting from our vendors cost. We want to change the whole trend of event industry. Eventlope is a women owned company with a vision to change the whole trends of events happening in Uttar Pradesh, starting from Lucknow. Eventlope wants to bring the trend & to organize such massive level events that have never been held in Uttar Pradesh & in India before. In Event Industry, it’s difficult for females to opt for Production, Vendor Management profile as it’s a myth in the industry being a girl you cannot deal with vendor and handle production or on field work & also no event company wants to take the responsibility for this.As our Founder is also a woman, and her core profile is Production, Vendor Management, Planning, she wants to take women/girls forward with her and wants to remove this myth from the industry and try to make it safer & confident for girls.In Uttar Pradesh, no one knows the actual meaning of Event Planners or the difference between EVENT PLANNER & VENDORS. Eventlope wants to purify the market and bring the unique, creative, new & out of the box ideas in the market. Eventlope has the team of young and creative youngsters, who have new and creative ideas and can easily execute them to perfection.

Q:- What is your game plan now?

A:- Our gameplan is now to come back on the field, with such massive level events that have never been held before in Uttar Pradesh and in Lucknow. Our motive is to change the whole market, pattern of work, designs, and everything. We believe in #letsgrowtogether and to work on B2B basis also.

Q:- How does your academic background help you?

A:- We both are from Amity University Lucknow Campus & I  (Neha Mathur) has done my PGDAME from NAEMD in Events and PR. Co-Founder Mr. Prasoon Mathur has done his Graduation in Mass Communication and Journalism from Amity University Lucknow. He was an Assistant Director in Star Plus & he is also a professional Photographer. I look after event planning and production, clients while Mr Prasoon Mathur looks after Marketing, promotion, tie-ups and the like. So yes, our education helped us in being more confident, time management, deal with problems, leadership qualities, dealing with every situation. In NAEMD, I did many events, got many contacts, was more professional, took deep knowledge about events and work on events for production, interaction with vendors etc. I mostly prefer to be on the field.

Q:- What has been your biggest achievement so far?

A:- Our biggest achievement is We are getting known by everyone…especially by Amity University because the quality of Our work is different from every other event company. We are now ready with some massive scale events for the Audience of Lucknow & Uttar Pradesh to witness it, feel the craze and excitement for it. As soon as we get the permissions for big social gatherings Eventlope will come up with great and huge events. We are also planning for some new things which will soon be seen in the market and on our social media and website.

We will not say much soon everyone will witness our work

Q:- How do you see EventLope in Uttar Pradesh post the pandemic?

A:- Here in UP everyone is kind of afraid & doesn’t want to spend a lot on events. They don’t want to invest, as the pandemic left a great impact in everyone’s life be it financially or emotionally. We are now ready with some massive scale events for the Audience of Lucknow & Uttar Pradesh to witness it, feel the craze and excitement for it. As soon as we get the permissions for big social gatherings Eventlope will come up with a great and huge event.

Q:- Your inspiration in the industry if any?

A:- In Event Industry, it’s difficult for females to opt for Production, Vendor Management profile as it’s a myth in the industry being a girl you cannot deal with vendor and handle production or on field work & also no event company wants to take the responsibility for this.Being a girl and founder of this company I want  to take women/girls forward with me and wants to remove this myth from the industry and try to make it safer & confident for girls. My core profile is also Production, Vendor Management, Client Servicing and planning. In Uttar Pradesh, no one knows the actual meaning of Event Planners or the difference between EVENT PLANNER & VENDORS. Eventlope wants to purify the market and bring the unique, creative, new & out of the box ideas in the market. Eventlope has the team of young and creative youngsters, who have new and creative ideas and can easily execute them to perfection.

Q:- Our basic mission and vision

A:- In Event Industry, it’s difficult for females to opt for Production, Vendor Management profile as it’s a myth in the industry being a girl you cannot deal with vendor and handle production or on field work & also no event company wants to take the responsibility for this.As our Founder is also a woman, and her core profile is Production, Vendor Management, Planning, she wants to take women/girls forward with her and wants to remove this myth from the industry and try to make it safer & confident for girls.In Uttar Pradesh, no one knows the actual meaning of Event Planners or the difference between EVENT PLANNER & VENDORS. Eventlope wants to purify the market and bring the unique, creative, new & out of the box ideas in the market. Eventlope has the team of young and creative youngsters, who have new and creative ideas and can easily execute them to perfection.

Q:- Would you like to give any message to the youth?

A:-  I Neha Mathur, founder of Eventlope would like to give you one message, do whatever you like, you will get a lot of failures, rejections, you will feel like no you cannot do this, this is not going your way or you are not made for this but trust me dont leave that thing, every failure will teach you a lesson give you something, listen to every person and every criticising gives you more to come up with good.

Never stop you to learn more or to go and socialise and to go and learn from vendors.

Never treat vendors like they are from a low background or they are below you, because the labours are the one who give the shape of what you visualise, if they will not be there you won’t be able to give shape to your ideas.

Don’t be a boss, be a leader.

Be a girl or boy, fight for/ stand on a decision for  what you  like to do and you are passionate about as the people will later support u and come to for work once you get name and fame or they want the sme work to be done

Event industry is the most glamorous industry after  entertainment industry, but once you work in it you will actually know how much hard work is put into presenting a good and massive event or setup in front of an audience. Sleepless nights, full day work, full day from one place to another, dealing with clients, last moment changes, dealing with vendors etc.But once you enter this industry I ( Neha mathur) must say you cannot leave this industry, only if you are passionate. The satisfaction we get after a successful event and seeing happy clients gives us more power to do and create more.

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