BL Agro Launches Nourish Store in Sultanpur

Sultanpur: BL Agro Limited, India’s leading edible oil and food products company, today, launched its Nourish Store at R.S. Mall in Payaginagar, Sultanpur. This is the company’s 1st store in the city and 14th in India. The Nourish store in the city will display a wide range of 100+ products that include pulses, cereals, dry fruits, ready to cook foods, Papad, Achars, Murabba, Spices etc.

Addressing the conference at the store launch, Shri. Sanjeev Tripathi, National Business Head, B.L. Agro Limited said, “Nourish is a young and one of the fastest growing food products brands in the country. We already have a large distribution network across India and has exclusive stores in different cities. Our customers feedback and trust are a constant motivation for us to mark our presence in smallest of the cities in India, in the coming future.”

“This is the first store in Sultanpur and we hope to reach such a customer satisfaction level where they recommend our nutritious range to other as well,” adds Mr. Tripathi.

Nourish already has exclusive stores in Padrauna, Hathras, Gorakhpur, Bareilly, Delhi, Jaipur, NOIDA and Surat.

BL Agro is a 50-year-old company based in Bareilly, Uttar Pradesh. The company’s first product was Bail Kolhu mustard oil and eventually it ventured into different forms of oil. The company started its food products venture, Nourish, in the year 2018, which offers an entire range of food products typically used in an Indian kitchen including Atta, Rice, Pulses, Ghee & Oils, Dry Fruits, Papad, Pickles, Murabba, Spices, and more.

BL Agro, along with Nourish, today has one of the largest distribution networks amongst all branded edible oil and food product players in the country with over 58,000 retailers, across 200 cities in states of India – Uttar Pradesh, Uttarakhand, Delhi, Haryana, Punjab, Rajasthan, Assam, Arunachal Pradesh, Gujarat, Madhya Pradesh, Bihar, West Bengal, Jammu, Karnataka and in Nepal.

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