Mumbai: BRAVE Combat Federation, the fastest-growing MMA organization in the world, and MX Player, India’s No 1 OTT platform, have announced a landmark, multi-year agreement that will see content from the martial arts organization distributed across the continental nation as interest in MMA continues to rise.
The organization, founded under the vision of His Highness Shaikh Khaled bin Hamad Al Khalifa, the fifth son of the King of Bahrain, has become the most global MMA organization. Having traveled to 28 countries in six years of operations, BRAVE Combat Federation is the only global mixed martial arts company to have hosted events in India, more specifically in Mumbai and Hyderabad. BRAVE CF is also home to some of the best Indian fighters in MMA today, including the number one Indian Bantamweight Mohammed Farhad.
He will be among the hundreds of fighters featured in the content to be distributed by MX Player in India, as one of the biggest OTT platforms in Asia and the fastest-growing mixed martial arts organization in the world partner to educate Indian fans on the sport as well as continue to expand the brand and the sport in the country.
BRAVE Combat Federation President Mohammed Shahid celebrated the deal as a momentous occasion for Indian MMA and shared his hopes of continuing BRAVE Combat Federation’s mission in India: to find the next superstars of the sport and to build a new sports economy for mixed martial arts in the country. Mr. Shahid believes the partnership with MX Player is key in the pursuit of these goals.
‘’As the most global and fastest-growing mixed martial arts organization in the world, BRAVE Combat Federation has the vision to bring the world of MMA to India and take India to the world of MMA as well. We want to build a sports economy for martial arts that can have a similar impact that cricket has in Indian sports. Our partnership with MX Player is key in achieving our goals. MX Player is the leading content distribution company in the country. Their reach and storytelling strengths will help us tell some of the best stories in sports today and bring them to the biggest audience in India and together we will change the landscape of mixed martial arts in the country’’.
MX Player Spokesperson said, “After the astounding success of Kumite 1 Warrior Hunt, we have partnered with BRAVE Combat Federation, a global leader in Mixed Martial Arts. MMA, as a sport, has been receiving immense popularity in India and we are excited to be at the forefront of its growth with the series from BRAVE. We’re certain that this collaboration will provide our users with top-class MMA content and fuel the sport’s growth and its fanbase in India.”