Caratlane achieved a milestone with the launch of its 200th store.
And another 20 stores were launched in a single day across India!
Lucknow: India’s leading omnichannel jeweler CaratLane has achieved a significant milestone with the launch of its 200th store. The store in Lucknow, the city of nawabs, is located in the heart of the capital city at Gomti Nagar, and is spread over a sprawling area of 3156 sq.ft.
In addition to the 200th store launch, the brand also opened 20 more stores across India in cities like Anantapur, Pondicherry, Ajmer, Kangra and Patna, which now stands tall at 220 stores. The launches are timed right in time for the upcoming season of Akshaya Tritiya, an important festival for jewelery purchases across the country.
Caratlane is spread over a massive area of 2.73 lakh sq.ft and has cemented its place among the leading omnichannel jewelery brands across 91 cities. The brand focuses on keeping the customer at the center and removing all hurdles in their journey.
Customers can browse the bestseller designs in their pin code and after various nudges, they are directed to channels of their choice like CaratLane Live, Try At Home or a CaratLane store near them, where are the designs they want to buy .
It aims to keep the journey simple for the customer and handle all the complexities at the brand’s end. All parts of CaratLane’s journey (marketing, merchandising, product and supply chain) come together to enable their purchases. This helps the brand to improve business conversion and find the most desirable designs for customers at the pin code level.fh
The launch of these stores is a part of Caratlane’s aggressive expansion plan, which includes opening stores in Tier 2 and Tier 3 cities across India. The company’s vision is to take premium jewellery to customers in every part of the country through its omnichannel approach.
Commenting on the launch of the new store, Prashant Chowdhary, Vice President, Omni Business, Caratlane said, “We are thrilled to open our 200th store in Lucknow. We aim to provide a seamless shopping experience to our customers, whether online or offline. We saw enthusiastic customers in Lucknow, and realized the high demand in this catchment area, and hence Gomti Nagar was a strategic choice. We are confident that our innovative retail format and curated jewellery collection will resonate with the people of Lucknow. More importantly It is on the same day that another 20 stores across India were launched, which is something we have never done before.