Clothing brand ‘Tilsim’ launched, exclusive showroom of attractive apparels

‘Tilsim’ will captivate the mind with attractive costumes. Tilsim’s clothing is inspired by the embroidery of Kashmir and the design of the royal palaces of Jodhpur.

Lucknow: Although differences are the nature of human relationships and when it comes to mother-in-law-daughter-in-law relationships, the social fabric has created a negative perception about this relationship. When young  Sagarika Mehrotra started tightening her modern thoughts on the fabric of experiences of her mother-in-law  Namita Mehrotra, she developed a brand called Tilism by Sagarika Mehrotra.

Tilsim by Sagarika Mehrotra is like a breath of fresh air for the youth of India. Tilsim by Sagarika Mehrotra was inaugurated at Sapru Marg located in Hazratganj on Sunday. An exclusive range of Indian apparel for women will be available here.  Minister of State,  Danish Ansari and Hon’ble Deputy Chief Minister  Brajesh Pathak’s wife Mrs. Namrata Pathak graced the program with their presence and also inspected the designs.

Tilsim by Sagarika Mehrotra designs fabrics with traditional and modern ingredients in a pattern inspired by the gardens of Kashmir and the royal palaces of Jodhpur. The range designed by Tilsim offers limited editions of shararas, suits, lehengas, gowns, saris and co-ord sets starting at ₹4000.

Sagarika Mehrotra, Co-Founder and Head Designer, Tilsim, said, “Tilsim creates clothes that are completely home made. Every garment we have here is made with a fusion of modern and traditional design while taking utmost care of being comfortable and quality packed.

Sagarika said that it has always been my dream to launch my own brand, and I am extremely grateful to my mother-in-law like my mother, for whose support I have made this dream come true. She stood firm to support me throughout this brand launch journey.

Namita Mehrotra, co-founder of Tilsim said that Tilsim is a Turkish word. It means “infatuation and attraction,” both of which form the basis of our brand’s origins. With so much love and attention, Sagarika and I have created a wonderful fusion for our clients with a touch of Indian styles in many designs.

She also added that soon the range of men’s and kids’ wear in the store will also be included in the Tilsim collection. Praising daughter in law, she said that Sagarika’s creative mind and nuanced approach make all the outfits of Tilsim different from each other. Also, they have a lot of knowledge about fashion trends. I hope Tilsim’s apparel will be able to make a different place in the hearts of all of you and in the wardrobes of your homes.

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