Commendable work being done by Flipkart on women empowerment: Keshav Prasad Maurya

Lucknow: The Deputy Chief Minister of Uttar Pradesh, Keshav Prasad Maurya said that remarkable and excellent work is being done by the government for women empowerment. The government is constantly trying to market the materials produced by self-help groups in the country and abroad and excellent work is being done by the Uttar Pradesh State Rural Livelihood Mission for women empowerment. He was addressing the launch ceremony of the joint venture organized under the joint aegis of the Foundation, Flipkart and Rural Development Department as the chief guest.

Keshav Prasad Maurya said that this is an innovative effort of women empowerment. Self help groups are proving to be the center of power for women empowerment. The launch of the joint venture will give impetus to the work of the groups and the content created by the groups will be sold through Flipkart and HCL Foundation not only across the country but also abroad, which will make women more empowered and self-reliant.

Keshav Prasad Maurya said that the work being done under the leadership of the successful Prime Minister  Narendra Modi and Uttar Pradesh Chief Minister Yogi Adityanath has brought a revolution in the field of women empowerment. He said that under the Rural Livelihood Mission, in the first phase, commendable work is being done to market the material made by the women of Self Help Groups of 11 development blocks of Hardoi, in which women have also been trained.

Linking women’s products with Flipkart will definitely lead to success. He said that Flipkart and HCL Foundation have found a very good platform for women’s groups. He said that about 60 lakh women are associated with 6 lakh self-help groups in the state and 10 lakh more will be formed. He said that the government was moving ahead with the vision of Sabka Saath, Sabka Vikas, Sabka Vishwas and Sabka Prayas.

With the participation of the government and society, the groups will not only be self-supporting and will also touch new heights of development. Women definitely get success in the work they do and will definitely be successful in this work too. The government is always ready for their cooperation. He said in the function that women’s self-help groups have become a center of revolution in the field of women empowerment.  In the development blocks, meaningful efforts are being made by the groups in terms of health, in terms of education, in terms of cleanliness, in terms of pure drinking water, from the point of view of Panchayati Raj system and in order to make these efforts successful. The work done to connect these groups through Flipkart is commendable.

On June 30, all men and women should participate in the World Yoga Day. He said  that 12000 women community of self-help group of Hardoi, the quality of the craft goods is good, so the marketing will also be good and the material will reach every corner of the world.

Keshav Prasad Maurya distributed a citation for excellent work by honoring women for making home decoration items manufactured through self-help groups at the launch ceremony of the joint venture of the Government of Uttar Pradesh, HCL and Flipkart Samarth. He also visited the exhibition of materials prepared by Self Help Groups.

Minister of State, Rural Development, Mrs. Vijayalakshmi Gautam said that women are taking part in every field in the society and are joining every dimension of making them self-reliant. Self help group women are the source of inspiration for the society. They are making their invaluable contribution in nation building.

Agriculture Production Commissioner,  Manoj Kumar Singh said that community craft work is being done by self-help groups of Hardoi since 7 years, in which about 12000 women self-help groups women are involved, who are making different types of materials. The intention of the government is to make women financially strong and with this platform, women of self-help groups will move forward and get the right price for their products. If the products will be ready according to the needs of the society, then their sales will also be very good and as a marketing agent, Flipkart is associated with the self-help group, its good results will shine. Said that the Rural Development Department would provide all kinds of cooperation in this work.

On this occasion, Mission Director, Uttar Pradesh State Rural Livelihood Mission, Mr. Bhanuchandra Goswami, Mr. Tushar Mukherjee, Flipkart’s Mr. Alok Verma, Project Director of HCL Foundation along with other officers and employees and a large number of self-help group women were present.

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