EEMA Hosts much-awaited Uttar Pradesh Rendezvous in Lucknow

Lucknow: The Event and Entertainment Management Association (EEMA), India’s apex body of events hosted their much awaited Uttar Pradesh Rendezvous at Golden Blossom Imperial Resort in Lucknow.

The event was organized by the EEMA North Committee. Aimed to create a strong presence in the state, the event welcomed its new and existing members for an interactive meet and greet.

The agenda showcased the association’s key milestones achieved and its future objectives of spreading footprints in the culturally rich state of Uttar Pradesh to initiate new policies and keep dialoguing with the Government bodies for further development.

The event began with the Lamp lighting ceremony by the key dignitaries along with Roshan Abbas, President, EEMA, Prerana Saxena, VP, North & Ruchin Kohli, Joint Secretary, North.

Prerana Saxena, VP, North welcomed everyone with her opening address.

Taking the momentum forward, Roshan Abbas, President, EEMA took over and gave an insight on EEMA’s current and future perspectives.

He shared how today EEMA is also the only national association with a unified voice that leads dialogue within its members and with government, Statutory Bodies, Taxation Authorities, Private and Municipal Licensing Bodies, Corporate Industry, Vendors and Artists.

Moving further, Roshan shared a glimpse of the most coveted platform of the experiential space, EEMAGINE 2022, the Maha-Kumbh of the experiential industry, scheduled from 5-7th August at Fairmont Jaipur. He described on how EEMAGINE is considered as a melting pot of ideators, visionaries, designers, thought leaders, marketing gurus, entrepreneurs, innovators, and policy makers.

It celebrates leading-edge innovations by integrating collective experiences and bringing them forth in the most inclusive and inspiring way at the ultimate platform for worldwide recognition and business opportunities, and also brings together over 1000+ professionals from across India.

EEMAGINE as a part of their three day convention hosts the most prestigious and coveted EEMAX Global and Spotlight Awards.

This year EEMAGINE is all set to be hosted with great pomp and show. It aims to host dialogues between Indian and International event planners along with showcasing the best sustainable practices for events.

It’ll also present key discussions with renowned MICE players and Hospitality chains.

Other agendas such as a ‘global outreach program’ to exhibit India as a Premier wedding destination amidst international wedding planners and wedding travel agencies and key discussions on Wedding Tourism to be the focus in the new Tourism Policy, would also be a part of various discussions.

Roshan Abbas, President EEMA, said, “As we are back, all re-fresh and re-loaded, it is time that we re-EEMAGINE the way forward for our businesses and the industry. We are excited to welcome EEMAGINE, with utmost positivity and enthusiasm this year. I would urge people to participate and be a part of this power packed convention.”

He also added, “We are grateful to the EEMA North Team for actively leading this initiative and making it successful.”

Speaking at this prestigious occasion, Prerana Saxena, VP North, said, “Lucknow has been the culture hub of the country. We’ve had a limited presence in the state but we were eying for more.

The joining of 15 new members today is a really strong development for EEMA and we also look forward to many more joining in. I would like to share a special note of thanks for Mr. Ruchin Kohli, Joint Secretary, EEMA North and Mr. Himanshu Panday, our active member from UP for spearheading this overall event.”

She added, “As EEMAGINE 2022 has been announced, we would request people of the event fraternity to actively participate in it.”

Himanshu Pandey accorded a very warm welcome to the guests. He said that Event & Entertainment Management Association (EEMA) was founded in 2008. He added that “The Event and Entertainment Management Association (EEMA) ( is an autonomous and non-profit registered body of companies, institutions and professionals operating within the Events and Experiential Marketing industry of India.”

He said that EEMA is the first and only body of its kind, which seeks to bring together the country’s leading Event Management, Sports Management and Brand Activation companies, MICE and Wedding Planners, Experiential Marketers, Entertainment Professionals, Artist Management Companies and International counterparts on the same platform.

Alankrita Pandey conducted the proceedings, and informed that the event Industry has grown exponentially over the last two decades with over 1000 entities operating in this space, in various segments and levels across 100+ cities in India.

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