Forever 21 unveils flagship store in Phoenix Palassio Lucknow, Uttar Pradesh

Lucknow – Forever 21, India’s most loved, international trend focused brand from Los Angeles, California, unveils its second flagship store at the Phoenix Palassio mall in Lucknow. With the launch of this store in Lucknow on 12th March 2022, the brand aims to increase its footprint in India to 25+ stores. Forever 21 is licensed by Aditya Birla Fashion and Retail Ltd. in India and SAFTA countries.

Spread across 4000 sq ft space at Phoenix Palassio, the store offers the latest seasonal trends and collaborations including fitted dresses; bodysuits; super crops; off the shoulder tops, camis, handkerchief tops; pop-coloured accessories, and footwear. As well as, the Forever 21 x Hello Kitty collaboration, an entire collection inspired by the Hello Kitty & Friends characters. The store also features a series of collections styled for young and trendy men ranging from graphic tees, cargos, jackets, printed tees, shorts etc.

“We are excited to unveil our first flagship Forever 21 stores in Lucknow. Now runway trends from Los Angeles are within reach to the fashionable young Indian consumer at Forever 21’s hallmark ‘sweet prices’,” said Mr. Mukesh Soni, Business Head (India) at Forever 21. “We are glad to bring our 2nd Forever 21 stores to Lucknow – one of the most vibrant cities and look forward to connecting with our fashionable young customers who love the brand like their own.”

The store celebrates the grand launch on Saturday, March 12, 2022, with a host of celebratory activities, including consumer engagement, special offers. The store is also hosting exciting offers during the first week of the grand launch on 12th March 2022.

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