IEEMA organises interactive session with Senior Power Officials of UP


• Aims to secure $6 billion worth of business queries from ELECRAMA 2023
• Display of entire spectrum of products, solutions and technologies in electrical and allied equipment area
• New markets with exhibitors and visitors from over 70 countries
• 700+ International Buyers
• International pavilions from Canada, France, Germany, Romania, Taiwan, UK
• With inclusion of the clean energy initiatives the overall lifestyle will evolve and be uplifted

Lucknow: The Indian Electrical & Electronics Manufacturers’ Association (IEEMA), the apex association of the Indian electrical equipment manufacturing industry today hosted an interactive session with the senior officials of Uttar Pradesh Power sector; alongwith with Roadshow for the 15th edition of ELECRAMA today here at Hotel Taj Renaissance in Lucknow. The Interactive Session witnessed the presence of  Mahesh Kumar Gupta, IAS, Additional Chief Secretary of Energy & Additional Energy Source of Government of UP as the Chief Guest.

ELECRAMA, the largest stand-alone showcase of the Electrical and Allied Electronics Industry by IEEMA is being held from 18th-22nd February, 2023 at India Expo Mart, Greater Noida.

IEEMA and its members will work together with the Government of India to achieve a 100-year partnership of electrifying, digitalizing, and greening India. The theme of ELECRAMA 2023 is “ReImagine Energy – For Sustainable Future” and will be heavily based in showcasing innovation and future technologies in many areas including Storage, Green Hydrogen, Fuel Cells, AI, and IoT. This edition will also focus on Sustainability through Energy Conservation, Carbon Net Zero, and Smart Consumption.
Discussion are on to create a special ‘Experience Zone’ focused on Sustainability during ELECRAMA 2023.

Rohit Pathak, President of IEEMA, said, “As India works to achieve its ambition of becoming a US $5 trillion economy and a worldwide economic powerhouse, Uttar Pradesh has set an ambitious goal of increasing its GSDP to US $1 trillion. However, we intend to actively involve and collaborate with players in new energy and new businesses by putting proactive efforts to chase the dream.”

Hamza Arsiwala, President-Elect, IEEMA said, “We believe that improving the financial and operational performances of UP’s distribution companies (Discoms) is the key to transforming UP’s electricity sector. IEEMA members can play an important role here by sharing experience of privatisation, provide technological solutions for decreasing AT&C losses, Smart metering for billing efficiency, grid integration with renewable energy.”

Vinamra Agarwal, Chairman, IEEMA Northern Region, cited, “While India is undergoing a paradigm change in the power sector that is propelling electricity as the dominant type of energy to the point where energy will soon be synonymous with electricity. As we all know, Uttar Pradesh has a mature foundation of large firms and a huge number of SMEs manufacturing electrical and allied electronics equipment with IEEMA members situated in the state. As a key stakeholder, we believe we will contribute to enhancing the financial and operational performance of UP’s distribution businesses, thereby assisting in the transformation of the electric sector.”

Jitendra Agarwal, Chairman, ELECRAMA, 2023, opined, ““The 15th edition of ELECRAMA will focus mainly on displaying innovation and future technologies in a variety of fields. For the industry’s growth and success, certain areas present unlimited business opportunities in the future including start-ups and new businesses where massive capital investments are being made i.e. Railways, Metro, Airport, Defense, Smart Cities, Buildings, and the EV ecosystem; small, medium, and micro-businesses should be able to participate in the global supply chain as well; to reinforce the core of transmission and distribution, electrical products and equipment must be reliable, high-quality, and safe; this speaks volumes of the scale of the event that it is.”

Charu Mathur, Director General, IEEMA said, “Uttar Pradesh has mature base of big companies and large no. of SMEs with more than 70 IEEMA members operating in the state., manufacturing electrical and allied electronics equipments. They mostly cater to Power Transmission and Distribution sector manufacturing products like Transformers, Cables, Meters, Power Electronics, and many components like Winding wires. UP also has good no. of EPC players for executing turnkey projects.

Through ELECRAMA we aim showcase India’s strength to engage more deeply with the rest of the world. We will be focusing on connecting the equipment manufacturers, suppliers, and service providers to the key decision makers and end customers like utilities, EPCs, private power producers and adding our MSME units to global value chains.”

This edition aims at securing $6 billion worth of business queries. We are expecting exhibitors and visitors from over 70 countries and 700+ International Buyers. There will be International pavilions from Canada, France, Germany, Romania, Taiwan, UK. Furthermore, ELECRAMA will host a series of events and exhibitors under the marquee event viz. World Utility Summit, eTechnxt, a focused buyers sellers meet, and Buildelec.

ELECRAMA is the flagship showcase of the Indian Electrical and Electronics Industry and the largest congregation of power sector ecosystem in the geography.

ELECRAMA brings together the complete spectrum of solutions that powers the planet from source to socket and everything in between. Featuring not just equipment & technology, but peerless thought leadership platforms for everything electric – from technical conclaves to industry summits.

About Indian Electrical & Electronics Manufacturers Association: IEEMA is the apex association of manufacturers of electrical, industrial electronics and allied equipment in India. Founded in 1948, IEEMA members contribute to more than 95% of the power equipment installed in India. The Indian electrical equipment industry size is USD 50 billion with exports of USD 9 billion and the power equipment share in the capital goods industry is about 50%. IEEMA plays a crucial policy advocacy role with the government and its agencies. IEEMA evolves and operates equitable and uniform PVC Clause and due to its unbiased approach, IEEMA PVCs have gained recognition and credibility over the last 3 decades. IEEMA holds product specific conferences, seminars and large exhibitions like ELECRAMA, distribuELEC and E3.

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