In the post Corona era, the Humble pavva is king

Lucknow: Gone are the days when the humble pavva was seen as a terse comment on ones alcoholic ways. Today in the post Corona world it seems, the pavva has attained a status where people are consuming it in plenty. The tiny ‘pavva’ a local word for the quarter bottle of desi liquor has suddenly become a talk of the town with rising demand and gross sales. Unlike its foreign counterparts, the pavva has reportedly played a key role in boosting excise collections, pumping up spirits and serving to boost the dipping state income as attempts are being made to get the average life back on track.

If the numbers are a yardstick then state excise division reveals the sale of ‘pavva’ (available in 180 ml) has soared to 65 lakh ‘petis’ (cartons) a month from simply 35 lakh ‘petis’ 15 months in the past. One ‘peti’ has 50 quarters, the common price of every being Rs 65.

The ‘pavva’ sale proceeds have skyrocketed to Rs 2,275 crore per 30 days. The excise collections in January this yr have been a staggering Rs 3,472 crore, registering a 127% shooting up.

Speaking to a newspaper, chief secretary, excise, Sanjay Bhoosreddy said, “Our relentless crackdown on illicit liquor has virtually worn out hooch and liquor mafia, and because of this customers are shopping for secure and higher high quality liquor.”

There are over 15,000 desi liquor retailers in UP, out of complete 27,500.

Notably alongside the Ganga, Yamuna and different main rivers and terai area have been secure sanctuaries of liquor mafia. Highly placed sourcesreveal that the outstanding rise in desi liquor gross sales is attributed to prohibition in adjoining Bihar.

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