Varanasi: Kashi has once again made itself count in the field of GI and four new products from here have come under the GI tag, which has now registered a total of 22 GI products in Kashi region and 45 in Uttar Pradesh.
Continuous efforts are being made by Chief Minister Yogi Adityanath to give international recognition to local products. The effect of these efforts is now visible.
GI expert Padma Shri Dr. Rajinikanth told that 11 products of the state have received GI tag this year with the help of NABARD UP and Yogi government, in which 7 products are also included in ODOP and 4 products related to agriculture and horticulture are from Kashi region.
These include Banarasi Langda Mango (GI Registration Number – 716), Ramnagar Bhanta (717), Banarasi Paan (730) and Adamchini Rice (715). After this, now Banarasi Langra will knock in the world market with GI tag.
Banarasi Thandai, Red Stuffed Chilli, Tirangi Barfi also in line
He said that a total of 20 lakh people are involved in all the GI products of Banaras and Purvanchal and there is an annual turnover of about 25,500 crores. Dr. Rajinikanth said that in collaboration with NABARD (National Bank for Agriculture and Rural Development) UP, GI applications were made for 20 products of UP during the difficult times of Covid, in which 11 GI tags were received after a long legal process.
He has expressed hope that by the end of next month, the remaining 9 products will also be included in the country’s intellectual property, including Banaras Lal Peda, Tirangi Barfi, Banarasi Thandai and Banaras Lal Bharwa Mirch along with Chiraigaon Gooseberry.
There have been 18 GIs in the past from Banaras and Purvanchal, including Banaras Brocade and Sarees, Handmade Bhadohi Carpets, Mirzapur Handmade Carpets, Banaras Metal Reposi Craft, Varanasi Pink Meenakari, Varanasi Wooden Lakeware and Toys, Nizamabad Black Patri, Banaras Glass Beads, Varanasi Softstone Forged Work, Ghazipur Wall Hagig, Chunar Sandstone, Chunar Glaze Patari, Gorakhpur Terracotta Craft, Banaras Zardozi, Banaras Hand Block Print, Banaras Wood Carving, Mirzapur Brass Utensils, Mau Saree are also included.
More than one thousand farmers will be registered as GI authorized
NABARD AGM Anuj Kumar Singh congratulated all the concerned farmers and producers, FPOs as well as associated self-help groups and said that in the coming times NABARD is going to launch various schemes to take these GI products further.
There will be huge profit and financial institutions will also provide cooperation for production and marketing. It may be noted that “Jaya Seeds Producer Company Limited” for Banaras Langda Mango, “Kashi Vishwanath Farmers Producer Company Limited” for Ramnagar Bhanta, “Ishani Agro Producer Company Limited” Chandauli for Adamchini rice, and “Namami” for Banaras Paan (leaf). “Gangae Farmers Producer Company Limited” and Horticulture Department Varanasi had applied with the help of Human Welfare Association and NABARD, and the State Government, due to which this success was achieved and within the coming 4 months more than 1000 farmers got GI certificate in all these 4 products.
Authorized users will be registered so that they can use the GI tag legally and counterfeit products can be stopped in the market. Tell that 7 ODOP products of UP including Aligarh Tala, Hathras Hing, Muzaffarnagar Jaggery, Nagina Wood Carting, Bakhira Brassware, Banda Shajar Stone Craft, Pratapgarh Awla have also received GI tag on 31st March.