Washington: German sportswear giant Adidas has terminated its partnership agreement with American rapper and designer Kanye West. This partnership has been terminated by the German company due to his anti-Semitic remarks. The company said in its statement that designer Kanye West (who changed his name to Yeh) made a “very irresponsible statement”. Adidas does not tolerate anti-Semitic sentiment and any other form of hate speech.
What did Adidas say about ending its partnership with US designers?
Adidas said that American rapper and designer Kanye West (who changed his name to Yeh) has hurt many sections of society by using highly derogatory and abusive language. Adidas does not tolerate anti-Semitic sentiment and any other form of hate speech. The company has done a review in this matter. After reviewing the entire episode, the company has decided to end its partnership with American designer Kanye West. The company will end production of the highly successful “Yeezy” line designed in collaboration with West. With this, the company has decided that it will stop all payments to Kanye West and his companies with immediate effect. Adidas said that Kanye West’s remarks are not acceptable under any circumstances. His comments were unacceptable, hateful and dangerous. They have violated the company’s values of diversity and inclusion, mutual respect and fairness.
Accused of creating ruckus at Paris Fashion Week
US rapper Kanye West has been accused of creating a ruckus at Paris Fashion Week just a few days ago. It was reported that the American rapper created a ruckus at Paris Fashion Week wearing a white Life Matter T-shirt. When the media asked the reason behind doing this, he said that I do some things with a feeling. If I like to do this then I do. That’s what feels right to me. According to a Reuters report, the rapper has publicly ended ties with major corporates in recent months. Apart from this, resentment was expressed against other celebrities on social media, on which controversy had arisen.
Kanye West is also banned on social media
American rapper Kanye West has also been banned by social media platforms. Controversial Kanye West’s Twitter, Instagram and many other social media accounts are banned. All the platforms had also removed the controversial posts from their accounts. Kanye West’s anti-Semitic posts have also been criticized a lot on social media.