iTAP partners with Jio to launch their app on JioStore for Jio STB to expand subscription base and galvanise growth

Mumbai: The premium content of leading entertainment platform iTAP will now be accessible for users via Jio STB on JioStore.

In a ground-breaking collaboration, iTAP Entertainment and Gaming, a flagship of Triple Com Media Group, has joined hands with Jio’s extensive network of Set-Top-Boxes (STBs). This partnership promises to unlock a treasure trove of premium content from iTAP’s vast library for Jio’s massive subscriber base.

Jio STB users can now delve into iTAP’s rich collection, which encompasses a wide range of regional films, TV series, and original content, including the much-loved web series. With Jio’s reach extending to over 100 million households in India, this collaboration is set to significantly enhance iTAP’s subscriber base.

Haroon Shergill, CMO of iTAP Entertainment & Gaming, expressed his enthusiasm, stating, “Our content has resonated deeply with the Indian audience, thanks to its thematic richness and distinctiveness. By aligning with Jio, we’re poised to captivate an even broader spectrum of viewers. They can now seamlessly enjoy our premium offerings across all Jio STB entertainment platforms, ensuring a tailored streaming journey.”

With a staggering 400 million subscribers, Jio stands as India’s premier telecom operator. On the other hand, iTAP’s content arsenal boasts nearly 20,000 hours of diverse entertainment. This strategic alliance is poised to significantly elevate iTAP’s distribution prowess.

This announcement comes on the heels of iTAP’s release of the second season of its critically acclaimed web series, ‘Bombay Babes’. Furthermore, iTAP continues to cater to the youth with its eclectic mix of content, including South Indian films and dubbed Hollywood sensations like ‘Sinister Squad’.

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