Jaipuria Institute organizes a marketing conclave on Sustainable and Agile Marketing Practices

Lucknow : Jaipuria Institute of Management, Lucknow  organized their annual Marketing Conclave on the theme “Sustainable and Agile Marketing Practices” at the institute’s premises. The Key Note Speaker of the conclave was  Vishhal Bhusari, Senior Director RGM and Commercial Excellence – APAC/Middle East/ Africa | Senior Director Sales South Asia, Kellog’s. Other Panelists of the conclave were Gagan Arora, CMO, Pristyn Care, Gurgaon;  Jai Agarwal, MD, C.P. Milk & Food Prod. Pvt. Ltd., Lucknow;Ved Krishna, Founder, PakkaInc (USA); and  Yawer Ali Shah, CO-Founder & CEO of AMA Herbal Group of Companies, Lucknow.

The event started with theme initiation by the Student Coordinator, Marketing Club followed by a welcome address by Dr.Kavita Pathak, Director, Jaipuria Institute of Management, Lucknow.

“Sustainable marketing goes beyond the concern for the needs and wants of today’s society, but focuses on the well-being of all stakeholders and the broader world. The key pillars that people look for are environmental, economic, and social. The population today, especially the millennials is ready to spend more on brands that support a cause they care about. The brands or products not only focus on satisfying the needs of the customers but also care about society. The most important topic in the entire module is ED & I. Equity, Diversity, and Inclusion”, said  Vishhal Bhusari. 

“For us, everything is not just about sustainability, it is regeneration. Because sustainability is maintaining what it is, but we want to leave the earth better. So, typically, everything we do in the organization is about how we create something that is better for the environment. credibility and trust cannot be created very quickly. When it comes to agility, nothing is agile, everything is a slow credibility-oriented process”,  Mr. Ved Krishna, Founder, PakkaInc (USA).

 Yawer Ali Shah, CO-Founder & CEO of AMA Herbal Group of Companies, Lucknow said“Life cycle analysis of a product is an important term when we speak of sustainability. Whatever AMA Herbal is doing is natural, there is nothing chemical”.

During the panel discussion,  Gagan Arora, CMO, Pristyn Care, Gurgaon said“We need to apply the concept of Sustainability to ourselves. Organizations have accepted these processes to a great extent. Packaging in the food industry and biomedical waste in the healthcare industry are one of the biggest challenges. Any organization cannot succeed if the people who are working in it do not use sustainable practices. Consumers will not become aware of adopting these practices if they aren’t incentivized for doing so”.The panel discussion was followed by students’ presentations and award distribution.

 

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