Mumbai: Karan Johar started the Independence Day campaign by starting a new trend like Independence Day Resolution. The filmmaker launched it by taking a pledge to fight the issue of climate change.
India’s multilingual social media platform Koo App has announced an exciting campaign. This campaign encourages users to adopt the resolution of Independence Day. While the hashtag ‘Naya Bharat Ka Sapna’ (#NayeBharatKaSapna) launched by veteran filmmaker Karan Johar stirs up the nation’s sentiments, the campaign also encourages users to collectively embrace the resolve to make a difference for a new India. inspires.
Users on Koo App #GoSwadeshi (Adove Swadeshi), #CleanTheEarth by using products made in India, #CleanTheEarth by shunning single-use plastic and adopting habits like Reuse, Reduce, Repair and Recycle # Can resolve to FightClimateChange. Karan Johar started this campaign by taking a pledge to fight the issue of climate change by adopting habits like recycling and reuse of products.
As a multilingual platform built from India to the world, Koo App is empowering users to celebrate the 75th anniversary of independent India through this campaign by sharing their resolve on what they want to do for the country.
The 15-day campaign starting August 1 encourages people to salute India’s armed forces and COVID warriors, including doctors and health workers, who strive every day for the welfare of the society.
Commenting on the campaign, Sunil Kamath, Chief Business Officer, Koo App, said, “Koo App reflects the spirit of India by enabling digital freedom of expression for a billion voices. #NayeBharatKaSapna will lead a new journey of expression by inspiring people to adopt progressive habits. We are excited to launch this campaign by Karan Johar and are grateful to all the eminent personalities who are inspiring their followers to raise social issues for a new India.”
Speaking about his commitment towards #FightClimateChange, Karan Johar said, “Each one of us has a role to play in this climate change fight. I am excited to participate in #NayeBharatKaSapna, interact with multilingual users on the Koo app and spread awareness about the issue. Let us all join hands in this month of independence and do our bit for our planet, our country and our people. Jai Hind!”