Mumbai: Today, Mark Zuckerberg announced that Meta is bringing broadcast channels to Facebook and Messenger. Broadcast channels are a public, one-to-many messaging tool for Pages on Facebook and are the latest addition to Facebook’s robust set of tools that Page admins, such as creators and public figures, can use to directly reach and further engage with their communities. Broadcast channels also give a place for followers to feel even more connected and dive deeper into the things that matter most to them. Admins of Pages can use broadcast channel features like polls to get instant feedback from their community, send behind the scenes photos or videos, and use voice notes for more authentic expression.
Bollywood sensations Hrithik Roshan and Shilpa Shetty were among India’s first to launch their Broadcast Channels on Facebook and Messenger. Hrithik Roshan soon garnered over 163,000 members on his broadcast channel, where he posted festive wishes for his fans, ‘May we all draw strength and courage from the power of Maa Durga to fight our inner demons and stand tall in the face of adversities.’. ‘Hello, my tribe! What’s the vibe?? Feels so good to be able to connect with all of you through my new Facebook channel! Can’t wait to share with you all that I have in store for you,’ wrote Shilpa Shetty on her channel ‘SSK’s Tribe’, which had over 77,400 members on 19th October.
Meta is currently testing the ability for Pages to create broadcast channels and expect to roll this out in the coming weeks. Anyone on Facebook can join these broadcast channels to stay up to date on the latest from their favorite Pages.
How It Works:
If you manage a Page on Facebook in a market where broadcast channels are currently available, you can start a channel directly from your Page. Otherwise, you can join the waitlist and you will be notified when the feature is available to you.
Once the broadcast channel is created and the first message is sent, followers of that Page will receive a one-time notification to join the channel. Only the creator of the channel can send messages, but members of the broadcast channel can react to messages and vote in polls.
You can join broadcast channels from your favorite Page’s profile on Facebook and see those you’ve joined in your chats list. Once you join the channel, you’ll start receiving notifications when content is posted. Notifications can be muted by tapping the “mute” icon at the top right corner of the channel thread.
For more information on how these work, visit the Help Center.
Broadcast Channels to Join
Below are some broadcast channels on Facebook and Messenger you can join now.
Shilpa Shetty Kundra
League of Legends
International Cricket Council
Safety and Privacy
Broadcast channels are subject to Facebook’s and Messenger’s Community Standards so people can feel safe being part of them. People can report both a broadcast channel itself or specific content shared in the channel, which can be removed if it goes against our policies.
Broadcast channels are also public and discoverable chat experiences, so they’re treated differently than private messaging on Facebook and Messenger. We have tools and reviewers to help us identify, review and remove content in broadcast channels that may violate our Community Standards — often before anyone sees it.