Mahindra’s Bolero Max Pickup City 3000 raises competition in Light Commercial Vehicle Sector

 Mahindra has unveiled new Bolero Max Pick-Up. This new brand will set new benchmarks in the pick-up segment

Lucknow: Mahindra & Mahindra Limited (M&M), which is a Light Commercial Vehicle (LCV)- 2 Ltd., the leader in the 3.5 ton category, launched a new brand of state-of-the-art pickups – Bolero Max Pick-Up – to meet the transport and logistics needs of new India.

The company unveiled the brand with the launch of Bolero Max Pick-Up City 3000. It has a starting price of Rs 7.68 Lakh (ex-showroom) and is available with a down payment of Rs 25,000 and attractive finance schemes.

Keeping in view the changing needs of transportation, Mahindra is introducing a new brand in the pickup segment to meet the dynamic needs of modern day businesses.

Bolero Max Pick-up is a pioneering new brand from Mahindra, designed  to set new benchmarks in the pickup segment.

This latest pickup brand boasts of advanced connected technology – iMaXX telematics solution that can enable effective vehicle management and enhanced business productivity.

The class-matched comfort and safety features are set to provide the driver with convenience on long routes. Premium new dashboard with premium design features like new front grille, new headlamps and digital cluster will add pride to the ownership of business owners.

As a leader in the pickup segment for the last 22 years, Mahindra has consistently focused on understanding the changing needs of its customers and has consistently set industry benchmarks on relevant parameters such as performance, reliability, low maintenance cost and high pay-load capacity to ensure Customers can earn maximum profit while running their business successfully.

Vijay Nakra, President, Automotive Division, Mahindra & Mahindra said, “At Mahindra, we continuously strive to positively impact the lives of our customers and enable them to earn more and achieve prosperity. The new Boleromax Pick-Up is a futuristic brand with many class-first features such as advanced i-Max technology, turn safe lights, height-adjustable seats.

Not only this, its engine is strong and efficient and in terms of payload capacity, it is a class leader.

With this new benchmark brand in the pickup segment, Mahindra has once again demonstrated its intent and capability to deliver the utmost value to its customers,” said R. Velusamin, President – Automotive Technology and Product Development, Mahindra & Mahindra

“Our latest offering, the new Bolero Max Pick-Up, is designed to meet the ever-changing needs of the high-demand pick-up market. We have equipped it with iMAX connectivity offerings hosted on Amazon Web Services. Featuring unmatched technical features that help customers better monitor and take care of their assets, the new Bolero Max Pick-Up City 3000 is equipped with a robust drivetrain and exceptional speed of 17.2 km/l* with a high payload capacity of 1300 kg. With this new benchmark among pickups, Mahindra has once again demonstrated its intent and capability to revolutionize the pickup segment.”

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