Melorra’s second new age experience center opens in Lucknow’s Lulu Mall


Lucknow: Melorra (, one of India’s fastest growing D2C brands, today launched its second Experience Center at Lulu Mall, Lucknow.

This new store of Melora brings to you the light, fine, trendy, modular and trendy gold jewelery of the 21st century for women. Melora now has 20 centers across India and this count is about to grow further. In the coming years, Melora is set to open 350 more such stores.

Melorra has redefined the approach towards fashionable gold jewellery by ensuring that customers buy gold jewellery not only during festive occasions but also as per the time and fashion and choice of everyday wear. even do! At Melorra’s Experience Centers, customers get a seamless buying experience by touching, feeling, testing and testing the jewellery.  Melorra Brand presently distributes its jewelery in all 718 districts and pin codes of the country.

According to a recent survey by Melorra, more than 90 percent of consumers today prefer to buy trendy, fashionable and uniquely designed gold jewellery. They claim that when gold jewellery is kept inside the locker and taken out only on special days, they miss wearing it. This is where Melorra is making a difference by offering lightweight and trendy gold jewellery that can be worn with anything.

Speaking about the same, Saroja Yeramili, Founder and CEO, Melorra said, “Women today demand for jewellery that they can wear easily and suit their daily routine. To capitalize on this demand, Melorra offers customers Offers 17,000+ designs to choose from in light and trendy gold jewellery inspired by the trend that all come at affordable price points. We have managed to pivot from the way our consumers view gold jewelry. We welcome you to experience at our newly launched Lulumall, Lucknow centre.”

Melorra offers lightweight and affordable trendy gold jewellery (most of the demand comes from the 20-50k price range). Melora has so far delivered in more than 3000 cities/towns/villages in the country and has carved a niche for itself everywhere – from villages with a population of more than 1 million to cities with a population of less than 10,000. Its recently expanded deliveries in the US, UK, Singapore and UAE

With Wear Capabilities, Melorra is making sure gold is trendy every day!

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