Suzuki to discontinue Intruder 155 in India

Mumbai: Japanese auto company Suzuki launched its unique looking bike Suzuki Intruder 155 in India in 2017. Now the company is going to discontinue this bike and will not sell it in India.

The main reason for discontinuing the Suzuki Intruder 155 is its non-sales. Between December 2021 and May 2022, even its single unit has not been sold. Whereas before that in November, only 16 units of this bike were sold. There are many other reasons for its failure in the Indian market.

Firstly, the design of the Suzuki Intruder 155 did not prove to be suitable for Indian roads. The curved side panels of the bike do look attractive, but they make a bike more heavy than it needs to be for a 155cc bike. Due to these reasons people did not like the Intruder 155 much.

Not only this, it was difficult for the 150cc segment bike customers to understand the design of the Intruder 155. Like it gets triangular headlamps, angular twin exhaust system. Also, the rear part of the bike is excessively large, which gives it a strange look in a slightly traditional market like India.

Apart from this, the plastic used in abundance in the bike was also not liked by the people, because its luster fades with time. While its competition in the market was with the Bajaj Avenger, its brand image is many years old. Therefore, this bike of the company also failed to win the trust of the people.

At the same time, the price of Suzuki Intruder 155 was also much higher than that of the Avenger. Its ex-showroom price in Delhi was Rs 1.28 lakh, while the price of Bajaj Avenger was Rs 1.12 lakh. If the customer increases his budget by just Rs 10,000, then he will get the Avenger 220. Its ex-showroom price is Rs 1.38 lakh.

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