Talent meets self reliance in New U.P.

Lucknow: They had nothing to lose, had they wanted they could have easily enjoyed life kingsize minus the regular job hunting, but they chose the unbeaten track to actually test professional waters. When Jai Agarwal and Anuj Agarwal took on the challenge of running their own dairy startup little had they known that by the end of 2020 they will clock a 1000 crore turnover which will cement them as one of the most trusted dairy entities in North India. For both the Agarwal brothers it is trust, strong work ethics and a penchant for quality that got them this far and they believe they are just getting started with lots more to achieve.  For the two of them it has been an arduous but fruitful trek thus far starting as early as 2007.  The Gyan Dairy that they lead has been able to give to their loyalists 27 dairy products across Uttar Pradesh. The brand also operates exclusive retail outlets called Gyan Fresh Stores, across 53 locations. The Agarwals employ nearly 1400 people at their workplace.

Much younger to the Agarwal Brothers, is Shagun Verma. A girl who just walked out of her alma Mater Amity School of Communication. At times when passing out seemed to be a rather tricky experience as jobs were few, Shagun seeing the need to do something herself given the shaky job market, she launched her own organization called Madhouse. With some help from friend Aman she today runs a one of a kind stylized printed gift items vertical where one can order and get custom made gift items at nominal rates. The processing of these items is done solely by Shagun and her well wishers who help her. She not just wishes to expand but also have her decent online presence to push the envelope further.

Much like Shagun, even Pushkar Singh Thakur has a similar story to tell. A scribe turned entrepreneur, he planned to give to the city a unique melt in mouth pan hogging experience. From starting steady with 75 different types of pan to contemplating giving up when all was not well during the lockdown, Pushkar was reassured by a call that actually made him believe that there are takers of his brand of offerings in a city that revels in its pan consumption patterns. Pushkar is now once again back with his own Tambulam Pan Cafe, but now he is also helping young entrepreneurs to live that long cherished dream of self sustainability and giving back to society.

Interestingly the sudden interest in going pro among young turks is not surprising. In a meeting with the UP Chief minister Yogi Adityanath in the second half of 2020 the Nabard chairperson GR Chintala while on a two day visit to the city had said if the PM’s vision of ‘Atmanirbhar Bharat’ had to be fulfilled, it would have to be grounded in UP due to the sheer size of the state.

The PM Narendra Modi spearheaded the launch of Yogi government’s ambitious project ‘Atmanirbhar UP’ Rozgar Abhiyan. Under this special campaign, 1.25 crore people of UP have been promised employment.

CM Yogi Adityanath during the rolling out of this plan had called for a comprehensive action plan to accommodate the unemployed workers with return of over 30 lakh migrants in UP and job cuts during lockdown. Yogi’s U.P has been  focusing on various programs related to MNREGA, MSME, ODOP, construction projects and rural development.

Keeping the well being of people in mind the Centre has announced the disbursal of a loan of Rs 9100 crore to MSME units  under the Poor Welfare Package. 1.25 lakh workers were also identified in skill mapping.

Noteworthy is the fact that 32,300 gram panchayats of 31 districts of UP were included in the Garib Kalyan Rojgar Abhiyan.

The U.P government has chosen 2.40 lakh units under Aatmanirbhar Bharat for Disbursement of loan of 5900 crores. 1.11 Lakh new units have been given a Loan disbursement of Rs 3226 crores. It has also been ensured that there is an appointment letter distributed to 1.25 lakh workers from private construction companies and a distribution of kits to 5000 artisans under the Vishwakarma Shram Samman and ODOP.

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