Under Yogi Adityanath, ODOP going from local to global

Lucknow: Chief Minister Yogi Adityanath’s ambitious scheme ODOP (One District, One Product), launched to take the slogan of “Vocal for Local” to the masses, is on its way from local to global within four years. Be it Dussehra or Holi, Deepawali, New Year or any special event, now only ODOP products are given to special guests in the form of gift hampers, honors or souvenirs. The Chief Minister almost compulsorily gives gift hampers of ODOP products to the special guests.

Recently, there was tremendous branding of ODOP products of the state when Prime Minister Narendra Modi presented ODOP products of Uttar Pradesh to their heads of state and prime ministers during the meeting of G-7 countries. This isn’t the first time. Even before this, on the occasion of the inauguration of Kushinagar International Airport, the ODOP product of Siddharthanagar, considered to be the Prasad of Lord Buddha, was given as a gift to the guests from Buddhist countries.

It is to be known that on the first foundation day of Uttar Pradesh on 24 January 2018, Chief Minister Yogi Adityanath had launched this very ambitious scheme in the presence of the then Governor Ram Naik. The objective was the overall development of the state, providing employment at the local level, while preserving and promoting the traditional arts, skills, cultural heritage of the state. Within four years of its launch, this scheme is creating a new success story. This is the reason why the Chief Minister definitely mentions this scheme in his every address. Recently, in his press conference on the completion of 100 days of the government, the Chief Minister said that ODOP is a symbol of our heritage. There has been a record increase in the exports of the state due to the effective implementation of this scheme. In the last five years, exports increased from 88 thousand crores to 1.56 lakh crores. He also mentioned the G-7 summit. In this regard, the Chief Minister said, “The Prime Minister once again demonstrated his commitment to Vocal for Local by presenting the ODOP products of Uttar Pradesh to the Heads of Government present there at the G7 Summit held in Germany”.

ODOP products of Uttar Pradesh to become a brand in the country and the world. The government is making every effort to bring happiness in the lives of the people associated with it. The Common Facility Center will play an important role in this. These will be such centers where all the facilities required for grading, packing, store time of ODOP product of the concerned district will be available under one roof. Four such CFC centers – Sitapur, Agra, Azamgarh, Siddharthnagar and Ambedkar Nagar were inaugurated by the Chief Minister. Such CFCs have to be made in every district. Not only this, self-help centers have been established in 35 districts with the help of SIDBI for ODOP. Such centers are to be set up in every district. The era is of online market. Therefore, ODOP products have also been made a government online platform. The government is also continuously expanding this platform. For example, recently an MoU has been signed between the government and Amazon. Amazon has set up a digital hub in Kanpur. This will provide a big platform for ODOP units to sell their products in the country and the world.

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