UP Tourism wins Gold Award for popularity at UP International Trade Show

Lucknow: The recently concluded UP International Trade Show, held from September 21st to September 25th at Greater Noida, bore witness to an exceptional turnout of visitors at the Uttar Pradesh Tourism stall. So much so that UP Tourism clinched the prestigious Gold Award for being the most visited stall among all participants.

The UP Tourism stall, a masterpiece of creativity and innovation, captivated the imagination of attendees at the trade show. Visitors were welcomed with an array of travel guides and intriguing literature showcasing the rich expanse of Uttar Pradesh’s cultural heritage and picturesque destinations.

The ‘pièce de résistance’ of the UP Tourism stall was undoubtedly the Virtual Reality (VR) zone. Within a specially designed dome, attendees were transported into the vibrant world of Uttar Pradesh, immersing themselves in breathtaking 3D visuals that depicted the state’s culture, traditions, and stunning landscapes. Both children and adults eagerly queued up to partake in this captivating experience, making it a highlight of the trade show.

Mr. Mukesh Kumar Meshram, Principal Secretary, Tourism and Culture, Uttar Pradesh, expressed his delight at the overwhelming response to the UP Tourism stall. He remarked, “Uttar Pradesh has always been a beacon of culture, heritage, and natural beauty. The enthusiastic reception our stall received at the trade show is a witness to the curiosity and interest of the public in exploring our state. We are honoured to receive the Gold Award, and it reflects our commitment to propel Uttar Pradesh’s tourism ecosystem to even greater heights.”

He further added, “On the occasion of the World Tourism Day, Uttar Pradesh’s position as a favoured tourist destination has been further validated with this award. With its rich history, diverse cultural heritage, and breathtaking landscapes, Uttar Pradesh continues to attract visitors from all corners of the globe. The Uttar Pradesh Tourism Department remains steadfast in its dedication to showcasing the splendour of the state and ensuring unforgettable experiences for all who venture here.”

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