Uttar Pradesh Tourism Department Promotes Ecotourism on a Global Scale

Lucknow: An interactive press conference led by  Jaiveer Singh, Minister of Tourism and Culture, Uttar Pradesh, aiming the global promotion of Eco-Tourism destinations of Uttar Pradesh took place at Hotel Taj in Lucknow , accompanied by key figures including  Mukesh Kumar Meshram, Principal Secretary, Tourism and Culture, Uttar Pradesh and  Prakhar Mishra, Director Tourism.

A group of ornithologists and tour operators from the UK, USA, Holland, and Germany, currently on a Familiarisation Trip organised by the Uttar Pradesh Tourism Department from December 1st to December 8th, attended the conference. Having explored Chambal Wetlands, Etawah Lion Safari, and Sur Sarovar Bird Sanctuary, they are now set to visit Dudhwa National Park, Katarniya Wildlife Sanctuary, and Pilibhit Tiger Reserve. The objective of this fam trip is to highlight the abundant opportunities for eco-tourism in the state and the ongoing efforts focus on rapid development across all potential dimensions, globally.

The collaborative efforts between the tourism department and international stakeholders aim to position Uttar Pradesh as a top destination for eco-tourism, highlighting its natural wonders and fostering sustainable development.

Minister Jaiveer Singh reiterated Uttar Pradesh’s hospitality ethos of ‘Atithi Devo Bhava’ and welcomed the guests. He expressed hope that the Familiarization Trip participants would contribute to promoting the state’s eco-tourism destinations globally. He emphasised the state’s commitment to showcasing its tourism potential globally, focusing on rapid development, infrastructure enhancement, and increased facilities for a pleasant visitor experience. He said,” Uttar Pradesh is blessed with natural beauty and a potential to match. We want to elevate our tourism ecosystem and urge people to travel more, not only to increase their own learning and experience but to also help local communities thrive.”

Present at the event,  Mukesh Mehram, Principal Secretary, Uttar Pradesh, stressed Uttar Pradesh’s rich geographical landscape, including the historically prominent Bundelkhand region, the spiritually significant Buddhist circuit, and the mesmerising natural beauty spread across the state’s dimensions, especially its wildlife sanctuaries.He also mentioned the ongoing development of prominent heritage properties across the state to give the tourists an unmatched travel experience, in his reiteration to continuous infrastructure upliftment.

Prakhar Mishra, Director, Tourism Uttar Pradesh, in his detailed overview, highlighted the objective of the complete promotion exercise, emphasising the state’s naturally blessed locations and the importance of involving local communities and tribes to encourage ecotourism and economic growth, hand-in-hand. He also urged the foreign guests to help develop travel itineraries for global travellers and share positive experiences to boost tourism in the state.

The foreign tourists, including Carol Inskipp, an author from London, praised the efforts of the government and commended the hospitality of the local community. Inskipp specifically lauded the beauty of Chambal Wetlands, describing it as a magnificent lowland river rich in marine biodiversity.

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